New Patients
July set a new July benchmark
New patient numbers finished at 56, making this the strongest July across the five-year comparison and pushing 2026 to the best January-to-July total so far.
Summary
Monthly Performance Overview
July kept the practice commercially active, with record same-month new-patient performance, stronger call volume, and another solid month of booked consults.
Demand Quality
General enquiry bookings stayed solid
The clinic booked 21 consultations from 46 general enquiries, while calls rose to 76 with a 97.4% answer rate.
Main Watchout
Invisalign follow-up is still the gap
Landing-page response strengthened through paid search, but Invisalign conversion remained weak: 22 leads came in, 14 stalled after contact, and only 2 reached appointment booked.
Results
Key Results
July combined solid appointment flow and stronger call demand, with the clearest gap remaining the conversion of Invisalign enquiries into booked appointments.
Biggest Win
56 New Patients
Strongest Area
21 Booked Consults
Main Focus
14 Stalled Invisalign Leads
Next Focus
Protect High-Intent Search
NPN
Full New Patient History
July finished at 56, above the prior July range of 37 to 45, and kept 2026 ahead on a January-to-July basis.
July Result
56
July finished 11 new patients above the previous July high of 45.
2026 Position
436 YTD
January to July 2026 now leads the comparison set, ahead of every prior year over the same seven months.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|
July Result
July closed 11 above the prior July high
At 56 new patients, July exceeded the previous July high of 45 across the historical comparison.
2026 To Date
The year now leads the five-year comparison
January to July 2026 now totals 436 new patients. That puts the year 10 ahead of 2022, 18 ahead of 2023, and comfortably clear of 2024 and 2025 over the same seven months.
Momentum
The year held its lead after June’s peak
July eased back from June’s exceptional 81, but it still outperformed every earlier July and kept the 2026 year-to-date total in first place.
Creatives
Creative Delivery
July creative output combined fresh organic content with the ad assets that continued supporting active campaigns.
View all graphics 30 more
Leads
Lead Outcomes
General enquiry quality stayed commercially solid, while Invisalign demand rose but still failed to convert enough of that volume into booked appointments.
General Enquiries
46 Leads
Booked consults remained close to half of total lead volume, which kept the month commercially useful even with a sizeable not-interested segment.
Potential Opportunity Value by Stage
Consultation Booked
$5.19K
Not Interested
$7.55K
Contacted but No Response
$1.50K
Potential values reflect the estimated value recorded against each enquiry, not realised revenue.
Stage Split
Consultation Booked
21
Not Interested
22
Contacted but No Response
3
How Leads Came In
Inbound calls
33
Other sources
6
Google Ads
4
Webchat
3
Most enquiries came through inbound calls, with a smaller share tied to Google Ads and webchat.
Key Takeaway
General enquiries are still converting into booked consultations, but the larger issue sits earlier in the conversation. With almost as many leads ending as not interested as booked, the priority is less about generating more enquiries and more about tightening expectation-setting, treatment framing, and front-desk qualification so more suitable leads progress.
Invisalign Enquiries
22 Leads
Lead volume increased, but most of the month still stalled in follow-up rather than moving into booked consultations.
Potential Opportunity Value by Stage
Contacted No Response
$98K
Not Interested
$42K
Appointment Booked
$14K
Potential values reflect the estimated value recorded against each enquiry, not realised revenue.
Stage Progression
Contacted No Response
14
Not Interested
6
Appointment Booked
2
All 22 Invisalign leads came through Facebook Ads.
Key Takeaway
Lead generation was not the issue here. All 22 enquiries were attributed to Facebook Ads, but only 2 progressed to appointment booked while 14 stalled after contact. That points much more to contact success and consult conversion than to a shortage of top-of-funnel demand.
Compared with June, Invisalign generated more enquiries but did not improve booked appointments, making follow-up speed and persistence the clearest commercial priority.
Calls
Call Performance
Call volume strengthened, answer rate remained high, and search-driven calls continued to make up the largest identifiable share.
July
Total Calls
76
Answered
74
Unique Callers
56
Answer Rate
97.4%
Call status breakdown
Answered
74
Missed
2
View missed call details 2 calls
8 July 2026, 9:05 AM · Direct
2 July 2026, 12:58 PM · Direct
Call source mix
JCD Number Pool · Google Organic
25
JCD Number Pool · Google Paid
18
JCD Number Pool · Direct
14
JCD - Google Ads Number · Unattributed
14
JCD Number Pool · Yahoo Organic
3
JCD Number Pool · Unattributed
1
JCD Number Pool · Bing Organic
1
Key Insight
Paid search drove 33 calls across the month, combining 18 calls through the main number pool, 14 through the Google Ads line, and 1 additional call without a clear source label. Google organic remained the largest non-paid call driver.
Google Ads Report
Paid Search Performance
July paid search generated a meaningful volume of outcomes through one current campaign.
Spend
$3.21K
Total July Google Ads spend
Impressions
1,061
Generated by the current search campaign
Clicks
135
Click volume held flat month on month
Total Conversions
76
Combined lead and call outcomes from paid search
Cost per Conversion
$42.27
Cost to generate each reported outcome
Conversion Rate
56.30%
Share of ad clicks that generated an outcome
July Takeaway
Compared with June, click volume held at 135 while spend fell from $3.62K to $3.21K. CPC improved from $26.80 to $23.80 and CTR lifted from 11.1% to 12.72%, improving efficiency.
July delivered 76 paid-search outcomes at a cost per conversion of $42.27.
The result total reflects paid-search calls and lead enquiries. Invisalign lead results are reported separately under Meta Ads.
Meta Ads
Meta Performance
Meta delivery expanded month on month, led by the Invisalign lead campaign while the awareness campaign continued to support reach.
July
Leading Campaign
JCD Invisalign Leads 2025
The Invisalign lead campaign was responsible for nearly all measurable Meta lead generation this month, producing 22 leads from 1,595 clicks. The awareness campaign continued to broaden reach, but lead results remained concentrated in the Invisalign campaign.
Compared with June, spend edged up slightly while impressions, clicks, and reported conversions all improved. CPC also improved from $2.33 to $1.97, showing better traffic efficiency even as the campaign scaled.
Campaign breakdown 2 campaigns
Website Traffic
Website Traffic
Website traffic softened month on month, though organic search still led the mix and paid traffic held a meaningful secondary share.
987
Down 12.5% vs last 31 days
987
Visitors
Source Mix
Landing Page
Landing Page Activity
Landing-page response strengthened in July, with all calls coming through paid search and the heaviest demand clustered around emergency and local dentist terms.
Calls from Main Landing Page
16
Strongest Search Terms
dentist near me emergency5
dentist near me3
dentist in joondalup2
dentist for checkup near me2
Active Landing Pages
Wins
Key Wins
The strongest business results from July.
Biggest Win
2026 moved into first place year to date
July pushed the January-to-July total to 436 new patients, the strongest first seven months across the five-year comparison.
Commercial Strength
Booked consults stayed resilient
The clinic booked 21 consultations from 46 general enquiries, keeping appointment flow steady after June’s peak.
Best Channel
Search continued to carry demand
Organic remained the largest website source, while paid search also lifted landing-page call response and supported stronger inbound volume.
Paid Social Win
Meta generated more lead volume
Meta recorded 23 conversions, including 22 lead enquiries from the Invisalign campaign, giving the clinic more demand to work with.
Action Plan
What To Do Next
The clearest next steps are to protect high-intent search demand, tighten Invisalign follow-up, and turn the stronger paid response into more booked appointments.
Priority 1
Fix the Invisalign contact gap before scaling harder
With 14 of 22 leads sitting in contacted-no-response and only 2 booked, the first move should be tighter first-contact speed, same-day retry attempts, and a stronger SMS follow-up sequence.
Priority 2
Keep paid search weighted toward emergency and local-intent terms
Landing-page calls rose to 16 and the strongest paid-search keywords were emergency and Joondalup-led terms, so those should stay at the centre of the search mix.
Priority 3
Use organic and remarketing to recover softer site traffic
Website visitors fell 12.5% month on month, so the next push should support search demand with stronger organic posting, refreshed service-page pathways, and remarketing to recent visitors who did not call or book.